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757-Vapes was borne out of one of its founders, Matt Tabola’s desire to curtail and quit his harmful two packs a day smoking habit. One day, Tabola was speaking with a mentor of his and it was suggested that he try vaping (the more recent and sophisticated derivative of E-Cigarettes). Having already failed at several attempts to quit smoking, Tabola began to explore vapes and vaping. Within a few months Tabola had almost completely stopped smoking. With Tobola’s recent found success of quitting, a habit that had plagued him since his late teens, he began telling family members of his successful experience. Very soon, close family members also experienced the same success Tabola had experienced earlier. Tabola, already a successful and astute businessman began to investigate the science behind vaping and whether it could be a viable business venture. He learned through Bloomberg Business News that a British survey was conducted between 2009 - 2014 on smokers who tried to quit smoking within the preceding 12 months. The analysis drawn from the data showed that out of all methods to quit smoking, participants using e-cigs or vaping were more likely to have quit smoking in comparison to all other means. E-cigarettes are battery powered devices that have cartridges or refillable tanks containing a liquid mixture composed primarily of propylene glycol and/or glycerol and nicotine, as well as flavorings and other chemicals. During use, inhalation activates a pressure-sensitive circuit that heats the atomizer and turns the liquid into an aerosol that is inhaled by the user through the mouthpiece and exhaled as a fine mist. Some e-cigarettes have buttons that allow the user to manually activate the heating element. The exhaled aerosol does not contain smoke, tar, or carbon monoxide. Studies of specific types of e-cigarettes have shown that compared with conventional cigarettes, the byproducts from their aerosols produce very low levels of air toxins. Proponents of e-cigarettes maintain that these products emulate smoking behavior without exposing the user to toxic smoke constituents of conventional cigarettes that are deleterious to health, so there would be a public health benefit if individual smokers completely switched or substantially reduced their cigarette smoking habit. When a beginner graduates to a device that produces more vapor, they don’t need as high a concentration of nicotine to be satisfied. Then they may want to further “step down” (decrease the nicotine strength) once they find that high nicotine actually minimizes the flavor of an e-liquid. Simply put, the less nicotine you use, the better your liquid will taste and, despite what media pundits seem to think, it turns out that even adults like things that taste good. Major tobacco companies have introduced e-cigs as an alternative to cigarettes and the harmful second hand smoke. These products are far less toxic than cigarettes and there is no evidence shown that the vapor produced by e-cigarettes is harmful to users or bystanders. E-Cigs have a preset level of nicotine which is unable to be controlled and for the most part disposable. Conversely, vaping requires a battery operated device and a juice to be vaporized, better known as e-juice. E-Juice is a combination of propylene glycol and/or vegetable glycerol (a food substrate, approved by the FDA) and may contain various levels of nicotine. E-Juice has now evolved to accommodate one’s personal taste by the assortment of different flavors of e-juice, which gives people the choice of flavor. Flavors can vary from tasting like various fruits, a candy trifecta of Skittles, Laffy Taffy, and Air-Heads, and/or different types of custards. The E-Juice can be catered to persons needs by having the various levels of nicotine. Depending on the number of cigarettes and brand that was smoked each day, generally determines the suitable nicotine level of e-juice you would choose to start vaping. That is one of the advantages of vaping, in that you have control of the concentration of nicotine, thus, being able to titrate down. Vaping has many positives compared to smoking cigarettes, although the information is hard to find because it is largely marginalized, taken out of context, or ignored completely by the media. After exhaustive research, and a long family discussion, Tabola ventured out and started 757-Vapes, which is now opened in the Newport News area. From humble beginnings, 757-Vapes has now grown to five locations at present, including, Norfolk, Newport News, Yorktown, and two locations in Williamsburg – The Williamsburg Crossing Shopping Center and Norge Crossing, along with plans to expand to the Richmond area soon.